--- title: Earthbound Comes Home description: So with the recent news of Taylor Farms acquiring Earthbound, has the little organic producer that could finally found a kindred spirit? What really happened? image: https://blog.procurant.com/hubfs/Imported_Blog_Media/Earthbound_Farm_logo.png --- [![procurant_logo_invert](https://blog.procurant.com/hs-fs/hubfs/procurant_logo_invert.png?width=100&height=82&name=procurant_logo_invert.png "procurant_logo_invert")](https://www.procurant.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/5526374/a363367a-1dbe-414a-9550-c18e094e91ef.png)](https://cta-redirect.hubspot.com/cta/redirect/5526374/a363367a-1dbe-414a-9550-c18e094e91ef) [![Log In](https://no-cache.hubspot.com/cta/default/5526374/a523d331-c7f8-4c44-8ef7-0dd20cfcc596.png)](https://cta-redirect.hubspot.com/cta/redirect/5526374/a523d331-c7f8-4c44-8ef7-0dd20cfcc596) ** ** ** [![PROCURANT-LOGO-190w](https://blog.procurant.com/hs-fs/hubfs/PROCURANT-LOGO-190w.png?width=100&height=86&name=PROCURANT-LOGO-190w.png "PROCURANT-LOGO-190w")](https://www.procurant.com) [![Contact Us](https://no-cache.hubspot.com/cta/default/5526374/88e81b8a-6101-4439-8ef4-739b2a7138f5.png)](https://cta-redirect.hubspot.com/cta/redirect/5526374/88e81b8a-6101-4439-8ef4-739b2a7138f5) [![Log In](https://no-cache.hubspot.com/cta/default/5526374/a523d331-c7f8-4c44-8ef7-0dd20cfcc596.png)](https://cta-redirect.hubspot.com/cta/redirect/5526374/a523d331-c7f8-4c44-8ef7-0dd20cfcc596) ** ** ** Search **Menu** ** ** [![Contact Us](https://no-cache.hubspot.com/cta/default/5526374/88e81b8a-6101-4439-8ef4-739b2a7138f5.png)](https://cta-redirect.hubspot.com/cta/redirect/5526374/88e81b8a-6101-4439-8ef4-739b2a7138f5) [![Log In](https://no-cache.hubspot.com/cta/default/5526374/a523d331-c7f8-4c44-8ef7-0dd20cfcc596.png)](https://cta-redirect.hubspot.com/cta/redirect/5526374/a523d331-c7f8-4c44-8ef7-0dd20cfcc596) ![](https://blog.procurant.com/hubfs/Imported_Blog_Media/Earthbound_Farm_logo.png) [Food Biz Buzz](https://blog.procurant.com/tag/food-biz-buzz) | 1 min read # Earthbound Comes Home [![Ray Connelly](https://blog.procurant.com/hubfs/Headshots/ray-sm-sq.png)](https://blog.procurant.com/author/ray-connelly) Written by [Ray Connelly](https://blog.procurant.com/author/ray-connelly) Apr 22, 2019 11:25:06 AM ![](https://blog.procurant.com/hs-fs/hubfs/Imported_Blog_Media/Earthbound_Farm_logo-300x213.png?width=300&name=Earthbound_Farm_logo-300x213.png)Earthbound Farms is a beloved brand and [fantastic story](https://vimeo.com/77724202) of a small idea that grew into a big business. In 1984, Drew and Myra Goodman founded the company, growing organic vegetables on a 2.5-acre plot. Today, Earthbound produces more than 100 varieties of organic salads, fruits and vegetables on a total of about 33,000 acres, with individual farms ranging from 5 to 680 acres in California, Arizona, Washington, Oregon, Mexico, Canada and Chile. The journey from those humble beginnings to where they are today makes Earthbound a landmark example of the organic category going mainstream. Earthbound was courted by several suitors in recent years, including organic milk and soy milk producer WhiteWave Foods, which bought Earthbound in late 2013. While Whitewave did well with organic dairy products and processed food, fresh produce presented a different type of challenge. Then, when [Danone purchased Whitewave](http://www.globenewswire.com/news-release/2017/04/12/959657/0/en/DANONE-Danone-Completes-Acquisition-of-WhiteWave.html) in April 2017, Earthbound’s fate seemed to be locked in. Or was it? It took a couple of years, but it seems Earthbound never found its place within the Danone ecosystem. As recently as February of this year, Danone CEO Emmanuel Faber noted that Earthbound Farms was operating at a loss and under “intense strategic scrutiny.” So with the recent [news of Taylor Farms acquiring Earthbound](http://www.reuters.com/article/us-danone-earthbound/danone-sells-u-s-organic-salad-business-to-taylor-farms-idUSKCN1RO0F8), has the little organic producer that could finally found a kindred spirit? What really happened? The insiders certainly know, but Taylor Farms certainly seems like a better fit for Earthbound than either Whitewave or Danone. Whatever the future holds, I hope to see the Earthbound mystique remain alive and well. The company's story and history make it a local California treasure, and we all benefit when Earthbound’s growers, their land base and their product lines thrive in the market. So welcome home, Earthbound! Your customers and your loyal fan base should be happy with this recent news. - [Tweet](https://twitter.com/share) ## A Great Offer, Just a Click Away Lorem ipsum dolor sit amet, consectetur adipiscing elit ![](https://cdn2.hubspot.net/hub/273774/hubfs/mp/themes/Act-Theme/images/act-sample-opa1.jpg?width=900&name=act-sample-opa1.jpg) Previous Story [← More IoT, More Risk?](https://blog.procurant.com/more-iot-more-risk) [** ](https://blog.procurant.com/) Next Story [Making Mergers and Acquisitions Successful →](https://blog.procurant.com/making-mergers-and-acquisitions-successful) ## You May Also Like These Stories on Food Biz Buzz [![](https://blog.procurant.com/hubfs/IMG_2464.jpeg) ](https://blog.procurant.com/show-season) [Events](https://blog.procurant.com/tag/events) ### [Show Season](https://blog.procurant.com/show-season) Feb 15, 2022 9:51:02 AM | 1 min read [![](https://blog.procurant.com/hubfs/Blog%20Images/Booth-Mockup_091321.png) ](https://blog.procurant.com/until-next-year-pma) [Events](https://blog.procurant.com/tag/events) ### [Until Next Year PMA](https://blog.procurant.com/until-next-year-pma) Sep 17, 2021 11:54:19 AM | 2 min read [![](https://blog.procurant.com/hubfs/Blog%20Images/FDA-offices.jpg) ](https://blog.procurant.com/fsma-publishes-proposed-rule-for-food-traceability) [Food Safety](https://blog.procurant.com/tag/food-safety) ### [FSMA Publishes Proposed Rule for Food Traceability](https://blog.procurant.com/fsma-publishes-proposed-rule-for-food-traceability) Sep 23, 2020 12:09:08 PM | 2 min read ** ### Subscribe by Email **Procurant USA LLC** 475 Alberto Way - Suite 230 Los Gatos, CA 95032 [1-669-221-1026](tel:1-669-221-1026) [info@procurant.com](mailto:info@procurant.com) ![procurant_logo_invert-100w](https://blog.procurant.com/hs-fs/hubfs/procurant_logo_invert-100w.png?width=100&name=procurant_logo_invert-100w.png) Procurant is an AI-enhanced software platform for retail grocers, foodservice organizations and their perishable goods suppliers. 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All Rights Reserved.  |  [Privacy Policy](https://www.procurant.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ray Connelly", "url" : "https://blog.procurant.com/author/ray-connelly" }, "dateModified" : "2019-12-10T22:06:17.130Z", "datePublished" : "2019-04-22T18:25:06.000Z", "headline" : "Earthbound Comes Home", "image" : [ "https://blog.procurant.com/hubfs/Imported_Blog_Media/Earthbound_Farm_logo.png" ], "mainEntityOfPage" : { "@id" : "https://blog.procurant.com/earthbound-comes-home", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.procurant.com/hubfs/PROCURANT-01.png" }, "name" : "Procurant" } } ```