Everything we possess, from the shoes on our feet to the phone in our pocket to the coffee in our cup and the food itself, comes from our planet, Earth.
We interact with Earth every day in big and small ways. It's incredible that a humble lettuce head can travel through multiple stages and end up on our tables for only $1.49. It's almost miraculous.
If we imagine Earth as an apple, the air and ground we live on would be thinner than the apple's skin. And yet, on this thin layer, we grow, harvest, and distribute food to feed seven billion people.
Sometimes we get upset when the price of something common, like a head of lettuce, increases. But the truth is that getting that single head of lettuce is actually astonishing when we consider all the work and materials needed, all coming from Earth. We must prepare the land, plant the seed, and keep the weeds away. We also need sunlight, air, and water to grow the lettuce. Then, we have to harvest, pack, cool and transport it, unpack it, put it on store shelves, keep it cold, and finally scan it at the checkout when we buy it.
As we celebrate Earth Day, let us remember the special connection of our world and the incredible efforts that go into every aspect of bringing food to our tables. May we continue to cherish and protect this precious planet we call home.
Procurant USA LLC
180 Westridge Drive - Suite 100
Watsonville, CA 95076
1-669-221-1026
info@procurant.com
Procurant is transforming the global food supply chain with technology to reduce waste, increase visibility, improve food safety and digitize business from production to consumption. The company was founded by industry veterans with decades of experience delivering solutions to growers, shippers, distributors, retailers and foodservice operators.
